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Mimosas and Mehendi: the project as one composed image
WorkHospitality and events · Weddings

Luxury doesn’t always need to announce itself.

Mimosas & Mehendi

Identity refreshFirst gridBrand language
Industry
Hospitality and events: weddings and celebrations
Type of work
An identity refresh and a first Instagram grid
Khatt’s role
Logo refresh, first grid, image sourcing, brand language, invitation language, photography direction
The Mimosas & Mehendi crest: an MM monogram inside an arch, tied with a bow and leaves, in pale greens on deep green
The crest
The feature

Nine posts, read as one composition, with very few words.

Mimosas & Mehendi plans weddings and celebrations. We refreshed its identity and composed its first Instagram grid. Most of that work was finding the right photographs, then setting very few words beside them. The principle was to show the feeling first, and not to answer every question.

Play with it

Read it as one picture.

The first nine posts were planned as a single composition. See it whole, then one column at a time.

Seen from a distance, nine posts become one picture: ritual, architecture, movement and light.

The first nine posts, set out the way the grid was planned.

The wordmark: MIMOSAS & MEHENDI in a light sans, with a swash ampersand, and BY SMITHEY KAPOOR beneath
The wordmark
The badge: the MM monogram inside an oval, with the name around it and ESTD 2026
The badge
The crest in gold on black
The crest, in gold
The crest in greens
The crest, in green
Colour: greens and golds
Two of its lines

Soul over spectacle.

And: “Rooted in ritual. Fluent in luxury.”

Exactly what Khatt did

Identity

Logo refresh: wordmark, badge and crest, in greens and golds.

Social

The first Instagram grid: image sourcing, composition and lines.

Voice and copy

Brand language, customer communication and invitation language.

Creative direction

Photography direction and image selection.

P.S.

Show the feeling first.

with love, Khatt

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