Hi, I’m Aditi.
I once thought I’d grow up to be an astronaut. Then an astrobiologist.
Somewhere between science textbooks and school corridors, I became a quiet girl looking for ways to speak without speaking.
Creation was always my language.
Came later, through research, operations and consulting
Strategy
It taught me structure: how to ask the right question, read a business, and turn research into something people can act on.
Came from working with brands
Creativity
It taught me the other half: how brands sound, how they feel, how they show up.
I don’t see these as two careers. Strategy gave my creativity a spine. Creativity gave strategy a voice.
Khatt is where they meet.What I care about
In no particular order
Brands, and the way they talk to people.
Consumer and food businesses.
Travel and culture.
And the things a place tells you if you’re paying attention.
Research.
Because the best ideas are usually hiding in what’s already there.
The small details most people won’t consciously notice, but everyone feels.
A few projects
I’ve worked on
All workWhy Khatt
In the rush of building for others, I never paused to build something of my own.
Khatt is that pause.It’s a letter to the girl who believed every story deserves to be heard, and to every brand still working out what theirs is.
From me to you. And from your brand, to the people it’s meant to reach.
Aditi
