Rage room · A challenge from a friend
Calm Down
Named after the two words that have never once worked.
- What is inside
- Name, logo and mascot, house rules, voice, colour, type, texture, a treatment menu, the phrase plate, kit and paper, the place and social.
- Where it stands
- A studio challenge. Not for sale yet, but ask.
The idea
A friend dared us to brand a rage room. Nobody in history has calmed down because someone said “calm down”, so that became the name.
It looks like a spa: pastels and a whispering serif, then one shout. The house rule is simple. We break things, not people.
Play with it
Go on. Break something.
Tap a plate. We break things, not people.
Deep breath. Or don’t.
Things broken 0People broken 0
The brand book
13 pages
A good hour on a bad day, not a replacement for a therapist. The brand says so itself.