Brand.
How you’re known.
Positioning, verbal identity and identity systems that start from what is already true about you.
Dear reader,
Thank you for opening this. What follows is what we noticed, and what we made of it.
Read closely.
Written with care.
An independent creative studio for brand, social and corporate stories.
New from the studio
Six brands we invented.
And a real one, in progress.
Complete brand books, fresh off the desk. Each one has a name, a voice, a logo, a whole world to go with it, and something to play with.
PicantitaOpen the bookCocktail bar · Ready-made brandPicante, politely.
Pot PotOpen the bookPottery studio · Ready-made brandA pottery studio for first pots and second tries.
Thodu MithuOpen the bookGujarati restaurant · Ready-made brandA little sweet. A pinch of salt. Very Gujarati.
Calm DownOpen the bookRage room · A challenge from a friendNamed after the two words that have never once worked.
UttarOpen the bookVastu, numbers and interiors · Ready-made brandIt means north. It also means answer.
Love, LilyOpen the bookGlitter pens · Ready-made brandGlitter pens that don’t smudge.
Event Made EasyOpen the bookEvent discovery, Kanpur · Identity proposalYou start typing. We finish it.
Picantita, Pot Pot, Thodu Mithu, Uttar and Love, Lily are ready-made: complete identities looking for the right owner.
Ask about oneWork for clients
And what we noticed along the way.
Wellness · Identity, web, social, spaceHridayam
She didn’t want a yoga logo.
Read
Travel · Positioning, language, identity, web designPilgrimages
Before the logo, one question: what exactly is Pilgrimages?
Read
Hospitality · Social, experiences, corporateMuro
The brand said fortune favours the bold. We asked what bold looks like.
Read
Three of fourteen client projects on show.
All workThe small things are rarely small.
Most of what makes a brand feel right is too small to point at: a word that fits, a colour that behaves, a sentence someone reads twice. We pay attention to those things, because the people your brand is written for always do.
Three practices, one habit:
read first, then create.
How we work on each
Social.
How you speak every week.
Strategy, design systems, content and ongoing management, with a point of view and not only a posting schedule.
Corporate.
When it has to land in a room.
Investor and pitch decks, corporate presentations and business communication for people who have to decide something.
Fifty clients so far. A handful on show.
Some of our work stays private. If you are looking for something specific, ask.
HridayamPilgrimagesMuroCardinalPukaar.aiLil’ GoodnessBetter JourneysAsgard Green FuelsMagnolias LeisureLoancartH&O BengaluruSpace ValetMimosas & MehendiOutdoors Beckon
Fourteen open. Thirty-six sealed. The open ones can be read.
The studio
Khatt is led by Aditi Kothari, a creative strategist who has spent her working life between consulting rooms and creative briefs. She sets the direction of every project, alongside a core team of seven.
Every brand arrives with a letter of its own. We read it closely, then help write what comes next.
We’d love to hear yours.